Chris Crandall

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Overview of research

I'm a social psychologist who has worked in a number of areas--they are varied but one area tends to lead to the other. I started with food and eating, added social cognition, and these lead to social influence, group process, stigma, prejudice, and political psychology.

Researchers should follow their noses--when they become excited enough about a new area to spend several years contributing, they should join in.